Trade Advertising

TCI advertises regularly in Canada’s leading retail and foodservice publications including Ontario Restaurant News, Canada’s Foodservice News, Foodservice and Hospitality, Grocer Today, and Canadian Grocer. As well, spillover into Canada from American paid advertising campaign numbers in the millions of impressions annually.

Public Relations

U.S. Farm-Raised Catfish receives prolific media coverage, last year reaching over seven million consumers and trade in newspapers, magazines and TV across Canada.

Promotions

TCI promotes heavily in Canada. Since marketing began in this country in 1999, the association has undertaken many annual programs to help drive sales. These initiatives include media tours to the growing region, trade tours, trade media advertising, public relations, media relations, chef and student professional programs, and direct mail. The results speak for themselves–annual average sales increases of 30 percent.